Partner with Black Dog Institute to grow your business with impact.
Purpose. Every corporate wants to unlock their purpose, but why is it so crucial?
Great leaders believe that what a company stands for is just as important as its bottom line, if not more.ⁱ
At Black Dog Institute we partner with aligned corporates to turn purpose into action, helping you build an emotional connection with your stakeholders. Cause-related marketing with Black Dog Institute generates tangible business value while helping to create a mentally healthier world. It’s a win-win.
According to market research on global consumers:
- 90% will switch brands to one that is associated with a good cause;
- 89% will buy a product with a social/environmental benefit; and
- 71% will pay more for a socially/environmentally responsible product.ⁱⁱ
Here are some ideas to inspire you:
- Publicly commit to donating a percentage of product/service sales to Black Dog Institute.
- Ask customers to donate to Black Dog Institute at your point of sale.
- Licence Black Dog Institute’s logo on collateral and merchandise.
- Launch a mental health public service campaign to encourage behaviour change.
We welcome the opportunity to find a solution tailored to your objectives.
We partner with Target Tradies on the ‘mind your mates’ campaign. Combining Target Tradies’ access to Australian construction sites and Black Dog Institute's ground-breaking research into mental health, the partnership delivers widespread mental health messages to construction workers.
Research has shown that those in construction are at a higher risk of experiencing mental health problems compared to other industries.
A series of creative posters give construction workers pragmatic, useful and relevant tips on how to support mental health. The aim is to help make thinking about mental health as normal as thinking about physical health and safety on site.
The posters also ask readers to "mind your mates" in a bid to reduce stigma and to get readers to support their colleague's mental health, as well as their own.
Target Tradies founder, Michael Blumberg, says he and the company are excited to share the engaging messages across their construction sites.
"As a company, we are committed to improving awareness of physical and mental wellbeing of workers onsite. We hope that through campaigns like this, more in the industry will see how we can improve onsite safety and come on board with this great initiative."
ⁱ 2019 Business Roundtable Statement on the Purpose of a Corporationⁱⁱ 2015 Cone Communications/Ebiquity Global CSR Study